D.R.O.I.D at SXSW

D.R.O.I.D also known as Randy Reyes is an up and coming artist in the hip hop industry here in Austin, Texas. with SXSW launch parties and networking events beginning today, I thought I would feature an emerging artiest that is having a free showcase on Monday, March 12 at The Red Eyed Fly. The link for the facebook event page is here.  D.R.O.I.D. comes on at 1 a.m. on the outdoor stage, be sure to catch this free event and get some good music in your ears. 

D.R.O.I.D is from Houston and relocated to Austin for college, his music takes both the Houston old school rap, as can be heard in the chopped and screwed mix at the end of Walkin' On The Moon, and the touch of hipster hip hop that has made other artist like Kid Cudi and Whiz Khalifa part of the college music scene. 

When I first started listening to D.R.O.I.D., I immediately thought Kid Cudi was a big influence especially with his song Fuck Today, the heavily loaded lyrics that are conveyed with a voice that expresses even more emotion is something that i know Cudi for doing, and D.R.O.I.D has that same affect with his music, but that is not all that he has. The deeper I went into his music I heard something that was something much more then just the emotion. The way that D.R.O.I.D can break down into a flow and use fast paced and deeply meaningful lyrics makes your head spin. And while Cudi talks more about problems that stemmed from family issues and inner struggles, D.R.O.I.D. is more about that hustle. 

Hustle, that is what sets D.R.O.I.D apart in my opinion. He uses lyrics that are heavy, but not about family problems or inner struggles, instead it's about making it, about what it's like to hustle to the top. D.R.O.I.D. offers college students another option into hip hop that brings great lyrics, a voice with wonderful emotion, and beats and songs that get you moving and make you want to rock back and forth. Check out more of his stuff here on his facebook site  and check out the video below that was filmed right here in the ATX.